I am a design & marketing generalist with an entrepreneurial mindset and a let’s do it attitude. I love designing and writing strategy & data-driven concepts and implementing them through creative campaigns, events, digital products and user experiences.
Expertise & experience
I have worked over two decades with marketing and branding, lately as a senior member of creative teams. I have been involved in every step of creative processes from strategy to concept, concept to design and from design to implementation and production.
Over the years I have managed numerous projects with teams consisting of sales and account people, designers, developers and content creators as well as several stakeholders like media agencies, printing houses and a network of freelancers.
Creative / Art Director
Zeroten Oy 2016–
Art direction, branding, digital design, concept
design, copywriting, digital marketing; B2B & B2C
AD / Copy / Project Manager
Push! Marketing Management Ltd 2009–
Managing a design & marketing agency founded by me with friends – nowadays a side hustle
Web design, graphic design, animation design
My greatest values for organizations I work for are:
- imagination & creativity for storytelling and concept design
- multidisciplinary versatility for implementation & production
- resourcefulness & problem-solving attitude
- will to always learn more
Art Direction + 20 years
Concept Design + 20 years
Copywriting + 20 years
Project Management + 10 years
Photoshop + 20 years
InDesign + 15 years
Illustrator + 15 years
After Effects + 3 years
WordPress + 10 years
Elementor + 3 years
WooCommerce + 3 years
Mailchimp + 10 years
SEO/SEM + 10 years
Marketing Automation + 6 years
Some of the brands I have served
I have designed and/or produced marketing communications for these brands as an entrepreneur, a subcontractor or a worker for another agency/media.