Juhana Tikkanen

As the competition stiffens in your industry, you want to do everything you can to ensure that you win over more customers to your company while retaining the ones you already have with you. A key factor in achieving this is the quality of your customer service delivery. You want to try as much as possible to ensure that your competitors don’t treat their customers better than you treat yours. You must ensure that your customer experience is the best in your industry. In fact, you can build your reputation as the brand that has the best customer services and the best customer experience management. To help you achieve all of these, here are 8 things you should do.

Give your customer service representatives the adequate training

This should be one of the first things that you do after employing a customer service representative. Drill them with the training they need, techniques to serve the customers with, scripts to follow, etc. give them everything that they need to function perfectly in their role. Irrespective of their years of experience before joining your company, make them undergo training courses. This training should also be as regularly as possible.

Since they have to deal with all kinds of customers, from the respectful ones to the complainers and moaners, they have to learn how to handle the different cases. They need the right qualities and the right skills for this and it is your duty to ensure that they have all that they need.

Listen to customer feedback and take to it

Allowing feedback from your customers is a great way to ensure improvement in their service delivery. Positive feedbacks help you to know what you’re doing well and negative feedbacks help you to realize the areas you’re doing badly and need to improve at. You can use the information gotten from this feedbacks to train your staff.

Meanwhile, the customer shouldn’t feel that their feedback isn’t taken seriously. They should know that you see it, appreciate it and have taken it into account. The best way to do it is by replying to them especially through emails and other written forms.


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