Juhana Tikkanen

Whether ascending the corporate ladder or paving a path all your own as an entrepreneur, one fact remains true across the board: We all need a little support. Living your best personal and professional life requires intentional self-reflection and continual personal development. Even at our best, however, we all have blind spots that prevent us from seeing the whole picture of our lives and the thoughts, habits and behaviors that hinder our growth. The same is true of our friends and family. While loved ones may have the best intentions, they often lack the discernment to appropriately analyze and deliver actionable advice. So, who do we turn to for unbiased evaluation and expertise? Enter the life coach.

Successful people don’t leave their progress up to chance — they grab it by the horns. Hiring a life coach is a great example of how those seeking personal and professional expansion can take charge of the vision they have for their lives. In fact, some of our favorite high achievers have publicly vouched for the value of coaching. For example, both Oprah Winfrey and Bill Gates have been quoted praising their own experiences with life coaching. Winfrey has long worked with coach Martha Beck, saying,

“Coaching helps you stop the crazy mind chatter in your head that tells you all the time that you’re not good enough. Everyone needs a coach. We all need people that give us feedback. That’s how we improve.”

Ron Wells

For many people, the problem is not a lack of ambition but a lack of clarity. When we go through the motions every day, we often find ourselves caught up in the rat race, chasing a vision of success that was handed down to us, instead of one created with care and intentionality. It’s no surprise that so many people spend their entire lives doing what they consider to be “the right things,” i.e. going to college, landing a job and starting a family, only to wake up one day and realize that they are not happy.


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